The Ultimate Radio Sales Course

Learn about radio sales with the radio legend, Stan Katz

10 modules

Stan Katz is a radio legend, highly experienced in all aspects of the medium, including leadership, management, strategy, programming and sales. He has a distinguished career transforming radio stations and has created a new model for profitable radio in Africa.


Stan helped to build Primedia, one of the biggest media houses in South Africa in the mid-nineties. Now, the multi-award winning Stan has made his experience more accessible.


In partnership with fraycollege, he has created a course that embodies cutting-edge techniques to improve the profitability of commercial, public and community radio stations. These methods, encapsulated in “The Ultimate Radio Sales Course”, have also boosted the earnings of radio sales people internationally.


Included in this course you'll find:

  • Writing proposals

  • Getting the message right

  • Engaging the listeners’ imagination

  • Wowing clients with award-winning campaigns. 


The course should take you a maximum of 10 weeks and features games to learn lessons, resources, videos of the legend himself and and a final quiz to earn a certificate.

“Over many decades he almost single-handedly reinvented, redefined and recalibrated the way we think about commercial radio in South Africa” says Jeremy Maggs, Media and Marketing Expert.

“Over the years, Stan has seen it all and that explains his X-ray vision: give him a day in an organisation and he´ll tell you where it's going wrong and what it needs to do to escape disaster,” said Christopher Springate, regional coordinator, Deutsche Welle Akademie.

What past students have said:

The course covered the best techniques to be used in radio sales.




Tel: +27 (0) 11 84 900 0344


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