Impact Evaluation

Did you have the impact you planned to with your project?

fraycollege can let you know if you had the impact that you wanted to have through your project and whether your investment changed the lives of those you intended to. This evaluation goes beyond the checking off of whether you did what you planned to and examines the impact of your work on those you wished to impact. Impact evaluation is a robust evaluation methodology and can be applied to communications and marketing strategy implementation, development project execution or new the launch of new services.

Programme Evaluation with KAS Media Africa

How do you assess the use of values in communications?


This was the objective of the Konrad-Adenauer-Stiftung (KAS) Media Africa’s Election bridge evaluation.


KAS approached us to monitor social media around elections in southern Africa. The project included the assessment of the manifestos and communications from, and media pieces of, four political parties in South Africa, Uganda, Tanzania and Ghana. The goal was to look at value-based communications, and assess the impact of KAS’s curriculum and training in the target nations.


To do this, we designed a custom methodology to incorporate both qualitative and quantitative aspects of the research and produce analytical insights. The project culminated in a rigorous report to KAS, with recommendations to help them refine their activities.



Tel: +27 (0) 11 84 900 0344


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